After first showcasing Tiny Tiptoes at The Baby Show Olympia London in the Autumn, we recently returned to their first show of 2026 at ExCel London. Not only have we grown as a small business since then (and rebranded!), but it was lovely to see how far we have come, and the knowledge we brought to this show that we didn’t have last time. It was also wonderful to reconnect with some of the amazing brands that we have met at past shows, and catch up with how they are all getting on too.
Exhibiting at one of the UK’s biggest baby events feels huge for our small family business. Setting up our stand and seeing our products next to some amazing top baby brands is a proud feeling!
The Baby Show ExCeL London is one of the UK’s leading baby and parenting events, bringing together thousands of expectant parents, new families, and baby brands.
It’s a go-to destination for:
At our stand, we showcased our full range of:
Having exhibited before at Olympia, we refined our stand and product display, hopefully making it easier for visitors to see, touch, and experience our products in person.
One of the most rewarding parts was watching people flick through our memory books and instantly connect with them.
One of the most special parts of the show was meeting so many of you in person.
We spoke to:
And time and time again, we heard things like:
“I’ve never seen anything like this before”
“I wish I had this when my first was born”
“Oh wow!”
Those conversations are exactly why Tiny Tiptoes exists.
There were so many wonderful moments over the weekend, however a few really stood out:
Tiny Tiptoes was created during a very emotional chapter in our lives, I was on maternity leave, navigating motherhood to two children, and grieving the loss of a loved one. Our memory book was born because of this, and being at the Baby Show isn’t just about selling products for us, it’s also about sharing our something deeply personal to us.
It was so lovely to see what everyone was drawn to most:
Exhibiting at both Olympia London and ExCeL London has shown us just how powerful in-person events can be.
They allow us to:
And most importantly, they give people the chance to connect physically with the quality and feel of our products, something that’s hard to fully capture online.
If you stopped by our stand, thank you.
Supporting a small business like ours means so much. Whether you made a purchase, had a chat, or simply took a leaflet, it all matters.
The Baby Show Excel and The Baby Show Olympia have given us so much inspiration and motivation to keep connecting with our customers in person.
So we will be back at The Baby Show NEC in May 2026!
Before then we will also be exhibiting at The Baby and Toddler Show, London (Sandown Park) in March, and The Baby and Toddler Show Glasgow in April.
We hope to see you there!
Tiny Tiptoes is incredibly proud to announce that our Little Paws Big Memories – ABC Animals baby memory book has won three awards at the Loved By Parents Awards 2026. These awards are especially meaningful because they are trusted by families and judged with input from real parents. To see our baby keepsake book recognised […]
The early days of parenthood pass in a blur. Sleepless nights, long days, blurry eyes, endless nappy changes, and countless feeds! And before you know it, those moments you think you’ll never forget about have passed in a flash and become a distant memory. We all take photos, of course (hundreds of them some days!) […]
